Last Updated: January 20, 2025

Thank you for visiting our website. This Privacy Policy explains how we collect, use, disclose, and protect your personal information whenever you access our site or communicate with us through other channels (such as email). By using our website, you agree to the practices described here. These practices may be updated from time to time and will apply going forward rather than retroactively. We encourage you to review this Privacy Policy each time you visit, ensuring you stay informed about how your personal information will be used. Please note that the privacy practices set out in this policy apply solely to this website. If you navigate to other sites, you should refer to their respective privacy policies.

1. Collection of Information

1.1 Personally Identifiable Information

We collect personally identifiable information—such as names, postal addresses, email addresses, and phone numbers—when you choose to submit it to us. We use that information only for the purpose for which it was provided, unless you have given us permission to use it in another manner, such as subscribing you to our mailing list.

1.2 Information We Collect

We obtain information in various ways and use it in accordance with this Privacy Policy. When you create an account, place an order, sign up for email updates, or otherwise interact with our Services, we may ask for your name, contact details, and payment information. We also collect information when you reach out for product details, enroll in promotions or loyalty programs, or communicate with us about any inquiries. In some circumstances, and where allowed by law, we may record and store calls for quality and training purposes.

We sometimes invite customers to participate in surveys, offer reviews, or take part in beta tests. These requests are voluntary, and any information you share helps us enhance our products or Services. If you join sweepstakes or contests, you might be asked for your contact information so we can update you regarding the promotion and, if permitted by applicable law, use your details for limited marketing or business objectives. If you leave comments publicly on blogs, social media pages, or review sections, that content is considered public and is not protected by this Privacy Policy.

We may also gather details about you from other sources, such as third-party data providers, to supplement the information you give us. Additionally, we automatically collect certain device-related data, including IP addresses, browser characteristics, visited pages, and time spent on those pages. This helps us evaluate the performance of our site and improve its features.

1.3 Cookie/Tracking Technology

Our website may employ cookies, pixel tags, and similar technologies to enhance your experience and analyze site usage. Cookies enable us and third-party content or advertising providers to collect information, including your browser type and general interaction patterns. Some cookies are necessary to support essential site features, including shopping carts, security mechanisms, and account logins. Others help us understand how you use our Services, whether you open or interact with our emails, and which links you click. This knowledge assists us in refining our content and delivering a more personalized experience. In some cases, we partner with outside entities to present advertisements aligned with your interests, as well as to monitor their effectiveness and compile analytics.

You can often control or remove cookies through your browser’s settings, although doing so may affect certain functionalities of our website.

2. How We Use Your Information

By providing your personal information, you enable us to carry out essential business functions and deliver requested products and Services. We use your information to process orders, personalize recommendations, and address any questions or concerns you may have. It also allows us to engage in administrative tasks, such as maintaining quality standards, processing payments, and preventing illegal activities or fraud. In addition, your information may help us develop new offerings, send you relevant promotions, and communicate updates about products or events. We sometimes generate anonymous or aggregated data for legitimate commercial uses, including analysis and marketing. We may also incorporate referral functionalities so you can share information with friends or colleagues, and we only utilize the details provided for that purpose. Lastly, your information may be used for compliance with legal obligations or any other legitimate processes disclosed at the time you submit it or with your consent.

3. Information Sharing

We do not sell or trade your personal information to unaffiliated parties without your consent. However, we may share data with trusted service providers that help us operate our website, ship orders, or perform other essential tasks, as long as they agree to keep your information confidential. We also reserve the right to disclose your information if required by law or to protect our rights, property, or safety. If a situation involves suspected fraud or unauthorized transactions, we may cooperate with relevant authorities or organizations to investigate or prevent such issues. Furthermore, 4th Ave Imports reserves the right to use your personal data internally for marketing or promotional outreach concerning other brands under its umbrella.

4. Managing Your Personal Information / Opt-Out

You have the right to request changes in how we use your personal information. If you prefer not to receive marketing emails, you may follow the “unsubscribe” link included in any promotional message or email us at service@4thaveimports.com. We will still send emails related to specific orders or account matters. If you want to stop receiving postal mail, you can contact the same email address. You may also access and update your account details by logging into your Plakton account or request account deactivation by contacting us. Regarding cookies, most web browsers allow you to adjust settings to block or remove them, although this may affect certain aspects of site functionality. We currently do not react to Do Not Track signals, and disabling particular tracking measures could restrict some features.

5. Security & Retention

We take reasonable physical, electronic, and procedural measures to protect your personal data. However, no data transmission or storage method on the internet is entirely secure, and by using our Services, you acknowledge that electronic communication regarding security, privacy, and administrative matters is acceptable. We keep personal information as long as necessary to meet the purposes for which it was gathered, abide by legal requirements, settle disputes, enforce our agreements, and fulfill legitimate business needs. Once it is no longer required, we securely delete or de-identify it according to our data retention guidelines and applicable law.

6. Children’s Privacy

Our Services are not aimed at children under the age of 13. We do not knowingly collect personal information from anyone in this age group. If you discover that a child under 13 has given us personal information, please reach out at service@4thaveimports.com. We will promptly remove that information and close any associated accounts unless there is verifiable parental consent to retain it.

7. Web Push Notifications

Our Services may include automated alerts via web push notifications for marketing or other informational uses, which are compatible with a range of browsers and devices. We keep subscriber lists confidential and do not sell or lease them to third parties. All information gathered from such alerts is used strictly to improve our products and Services and remains private.

8. Commitment to Data Security

We maintain your personally identifiable information in secure environments. Only authorized individuals who are contractually obligated to uphold confidentiality may access this data. Any emails or newsletters from our site provide you with the option to opt out of future mailings.

9. Privacy Contact Information

If you have questions or concerns about this Privacy Policy, or if you wish to assert your rights regarding your personal information, please contact:

Plakton Footwear Canada
Email: service@4thaveimports.com
Customer Service Hours: Monday–Friday, 8 AM – 6 PM EST

10. Changes to This Privacy Policy

We may modify this Privacy Policy at any time. Any revisions will be posted here and will apply to future use of our Services rather than past activities. We encourage you to revisit this Policy periodically to stay informed of any updates to how we protect and use your personal data.

Thank you for visiting our website and for choosing Plakton. Your privacy matters to us, and we are committed to responsibly managing and safeguarding your personal information.